diff --git a/Assets/Darkmatter/Code/Services/Ads/Systems/AdMobAdService.cs b/Assets/Darkmatter/Code/Services/Ads/Systems/AdMobAdService.cs
index 6f5db78..39c7549 100644
--- a/Assets/Darkmatter/Code/Services/Ads/Systems/AdMobAdService.cs
+++ b/Assets/Darkmatter/Code/Services/Ads/Systems/AdMobAdService.cs
@@ -31,7 +31,9 @@ namespace Darkmatter.Services.Ads
 
         private bool _initialized;
         private bool _hasUserConsent = true;
-        private bool _isChildDirected;
+        // Coloring book is a child-directed app, so default to true. SetConsent can still
+        // override if a consent flow later supplies a different value.
+        private bool _isChildDirected = true;
         private CancellationTokenSource _lifetimeCts;
 
         // App interruption state, fed by the Unity lifecycle messages below. A full-screen ad
@@ -267,7 +269,9 @@ namespace Darkmatter.Services.Ads
                     : TagForChildDirectedTreatment.Unspecified,
                 TagForUnderAgeOfConsent = _hasUserConsent
                     ? TagForUnderAgeOfConsent.Unspecified
-                    : TagForUnderAgeOfConsent.True
+                    : TagForUnderAgeOfConsent.True,
+                // Child-directed app: cap served ads at G-rated content.
+                MaxAdContentRating = MaxAdContentRating.G
             };
 
             if (catalog.TestDeviceIds is { Count: > 0 })